WWE Pact Adds Further Legitimacy To DraftKings

World Wrestling Entertainment, Inc. agreed to a promotional partnership Wednesday with the privately held online gaming provider DraftKings Inc. Under the arrangement, DraftKings of Boston will help promote a contest for wrestling fans, the winner of which will be awarded a free trip to matches in New York, along with introductions to wrestling event participants. For the Stamford, Connecticut-based wrestling company, it adds a partner "fueled by growth in the past few years that should be able to add awareness to various promotions," Heitner said.

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