Consumers see store brand quality as improving, but wide disparities exist between categories

Sep. 12, 2013 - STAMFORD, Conn. -- In a recent survey by Consumer Edge Insight, respondents were asked about their usage and impressions of store brands across 60 different packaged good categories and across more than 20 different retailers.

http://www.prlog.org/12209805-consumers-see-store-brand-quality-as-improving-but-wide-disparities-exist-between-categories.html