What 7 Brands Are Already Doing on the Apple Watch

Apple debuted the long-awaited Apple Watch today , and as promised, it gives marketers a completely different way to think about mobile creative . A number of brands and tech names have already developed Apple Watch apps, which will be go live once the smartwatch is available for pre-order on April 10 and in retail stores on April 24. The Stamford, Conn.-based hospitality marketer already has a smartphone app that unlocks hotel room doors, and its smartwatch app plans to do the same.

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