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Wednesday, January 30, 2013

Unilever hopes to wow viewers with AXE Super Bowl ad

... viewers and repeated runs, said Kevin McEvoy , assistant professor of marketing at the University of Connecticut 's Stamford campus. Like AXE, many of the products advertised are traditionally geared toward male audiences, though that is subtly ...



via Stamford Newswire http://www.ctpost.com/news/article/Unilever-hopes-to-wow-viewers-with-AXE-Super-Bowl-4237565.php

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