... doesn't consider itself to be an ad exchange, a demand-side platform (DSP), or an ad network. Rather, the Stamford, Conn.-based startup purports to be a new type of trading partner for advertisers, agencies, and publishers. In Wall Street terms, ...
http://www.mediapost.com/publications/article/212127/mediacrossing-raises-6-million-billed-as-new-ad.html
http://www.mediapost.com/publications/article/212127/mediacrossing-raises-6-million-billed-as-new-ad.html
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