MediaCrossing Raises $6M, Billed As New Ad, Agency Trading Partner

... doesn't consider itself to be an ad exchange, a demand-side platform (DSP), or an ad network. Rather, the Stamford, Conn.-based startup purports to be a new type of trading partner for advertisers, agencies, and publishers. In Wall Street terms, ...

http://www.mediapost.com/publications/article/212127/mediacrossing-raises-6m-billed-as-new-ad-agency.html