Mobile ad revenue to reach $11.4B this year: Gartner

... is growing at a pace to achieve 4X growth between 2011 and 2016,' said Andrew Frank, an analyst at Gartner , Stamford, CT. 'Marketers need to acknowledge that mobile advertising is now becoming mainstream; at the same they need to think holistically ...



via Stamford Newswire http://www.mobilemarketer.com/cms/news/research/14636.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+homepage-news+%28Mobile+Marketer++Homepage+Feed%29