Schick Goes Xtreme On The Onion

Men's hygiene brand Schick is peeling an onion with a new humorous native content campaign for its Xtreme3 razors. Called "Schick Xtreme Comfort Games," the effort, via Stamford, Conn.- and New York-based agency Beeby Clark+Meyler, extends the brand's "Indisposable Comfort" campaign whose central message is "Your razor is disposable.

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