Global Branded Entertainment On Rise, Scores $73B In Revs

Global branded entertainment -- which includes all consumer event sponsorship and TV/media/digital product placement -- rose 6.3% last year to $73.27 billion in revenues. Stamford, Conn-based PQ Media says this represents a major growth move, due to fewer regulations of TV product placement and an increase in consumer sponsorship across major international sporting events, including the World Cup in Brazil last year.

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